Referral Rates Down? Try These Simple Tricks!

For a lot of companies, referral rates are a major source of new business. Referrals to your company can stem from word-of-mouth marketing or even from SEO, content marketing and social media. Your content strategy is key to giving you referral rates a boost. This is the best way to spread word about your business and potentially generate more traffic. If you haven’t already done so, it’s time to build a referral program.

Once you’ve done that, you can take the following steps into consideration.

Start Spreading the Word About Your Referral Program

You can’t expect to increase referrals if no one knows you’re even looking for them. You’d be surprised to learn what customers are willing to do if you simply ask. Of course, it’s not always that easy, but it does help. You should begin by informing your current and past customers, as well as your social media followers about your program.

SEO companies recommend dipping into your current customer base for referrals because they already have a history with your brand. They’ve purchased your products or services and if they liked it, they’re more likely to pass on the word about your company. The same goes with your online following. Social media can be a gold mine – anyone who’s following you has shown interest in your business. This means they may be willing to tell their family and friends about you.

Email marketing campaigns and social media marketing strategies are great tools for promoting referrals to companies.

Promote Referrals Before Purchases

A lot of companies focus on asking for referrals from paying customers. But in reality, you don’t need their money to get a good lead. Let people know they can refer others to your company without buying anything, and that they will still get the referral reward. Heck, this may even get them to finally commit to a purchase!

Reward the Advocate and the Friend

It’s not common for businesses to reward both the advocate and the friend they refer to the company. This is known as a two-sided incentive. Rewarding both parties will give them reasons to follow through and purchase from your business. It will also keep the referral process going – the friend of the advocate could earn double rewards by buying from you and then referring another friend to your organization.

Make Your Incentives Compelling

One way to pull this off is to make your incentives very enticing. Some opt to give the friend of the advocate a bigger reward, so they’ll follow through with their purchase. This also makes the referrer feel as though they’re looking out for their best buds. The incentives you offer could be a 50 percent discount on the purchase, a free product or service or something entirely different. Test out different offers to see what works the best. An SEO company can help you determine the incentives to offer and how to market them.

Make Your Referral Program Front and Center

You can do this by featuring it on your main website and on all of your social media profiles. Let it be known that you’re offering great rewards for referrals. The more people that see it, the better your referral rates will be. People today are always looking for deals and to share their experiences with brands. An SEO professional can help your company by designing the ads for your referral program. The more visible and prominent your ads are, the more likely they will be seen.

5 Reasons Why People Are Afraid Of SEO

Why are people afraid of SEO?
In case you’re an entrepreneur or a small business owner you have likely heard from everyone that you should learn SEO (Search Engine Optimization) and prepare an online strategy for your business. After all, most people frequently search for products or services on the internet.

You are well aware of the fact that you require a website, and that it requires a little work for it to appear on the web search engines. Thus you invest some time and energy – possibly outsource the job – and built a website for your business. Possibly you utilize a pre-designed theme to get the site up and running.

Incidentally, in spite of your earnest attempts, the site isn’t sufficiently improved.

You comprehend that; however, you would not like to manage all that “SEO stuff.” From all that you heard, search engine optimization takes a lot to time and the techniques are too technical for you. You thought it (SEO) doesn’t ensure critical outcomes. So why bother with it?

A ton of business owner feels along these lines. They find out about how vital SEO is, yet at the same time delay to begin SEO themselves or hire an organization.

Here are some facts that make people scared of SEO-

1. There is no magic formula-

If you believe that SEO is some magic elixir for quick online profit and success, you’ll be sorely frustrated and disappointed. Search engine optimization is significant to your business’ productivity, yet it will require some serious time and energy before you’ll see an ROI (Return on Investment).

In business, each system and crusade must yield some profit i.e. some ROI. If there is something that won’t help in developing your business, you won’t do it. Since the ROI from SEO is slow in arriving, numerous people feel that SEO doesn’t have any importance and in this way, they stack it to lower priorities.

Those new to SEO will put a considerable amount of time and money into it and are regularly frustrated by the absence of results. This makes many business owners hesitant to start a SEO campaign and to stick it out for the long haul.

One should understand that the results will come in the long run if the strategy is planned and executed well. They just won’t come immediately. Search engine optimization is an important technique for one’s business and ought not to be overlooked. Be patient and search for logical strategies and processes, not magic.

2. It Takes Too Much Time

Those new to SEO imagine that this sort of online marketing strategy is a quite complex and the process includes many steps and parts. While there are a ton of components to consider while enhancing your site, they shouldn’t be altogether done at the same time.

Like points #1 above, those new to SEO are frequently hesitant to begin an expensive and tedious SEO strategy when it creates the impression that all the work and time invested is in vain. Once more, be patience.

There are several alternatives for busy business owners in handling SEO. The primary choice is to hand over all the SEO assignments and obligations to a digital marketing agency. When you essentially don’t have sufficient time to do it without anyone else’s help, obviously, you can appoint the whole procedure to a SEO organization. Along these lines, you can invest your time and energy into maintaining your business while the organization runs the online campaigns.

The other choice is to handle the SEO yourself. Try not to begin off by trying to do everything, except do it step by step. You’ll save money and learn more about SEO; however, you’ll have to invest a great deal of time all the while.

3. Search engine optimization is Too Technical.

Numerous business owners new to SEO have this thought SEO is a technical, complicated process that is done by a web designer or a “brilliant computer geek.” They feel under qualified to execute SEO or even endeavor to learn it.

Many components of SEO can be performed by anybody. You needn’t to have a computer diploma to perform SEO activities. A person with basic computer knowledge can easily perform some of these activities. Basic SEO is anything but difficult to learn and just takes a couple hours of learning. At the point when your organization is young and you’re new to SEO, it is best to just focus on executing a few basic key SEO components and strategies.

There are numerous technical parts to it, as well and many small businesses are concerned that digital marketing agencies will attempt to overwhelm them with a huge amount of digital terms and odd claims. Try not to let that stress you, simply clarify your concerns and ask plenty of queries, and a good agency will walk you through all aspects of the procedure.

4. Not getting enough customers online.

One of the broadly discussed parts of SEO is keywords. Keyword research and target audience is a very common strategy that is promptly started when you start up any campaign. In case you’re doing this all by yourself, you may immediately run into the tremendous number of relevant keywords and feel a bit overwhelmed with the potential outcomes. But how will you decide which keyword to focus on?

Finding out about keyword research can enable you to get an idea which words your site is as of now positioning for and which ones searchers are using to discover your site. You can also find keywords based on relevance, level of competition and volume of search.

The more that you analyze your website and discover patterns keywords, the easier and quicker it will be to identify keywords that will target the right audience that is looking to buy your product or services and thus converted from traffic to your clients.

5. The complexity of SEO.

You will be a little bit surprised if someone tells you that there are more than 200 factors that the Google analyze when ranking a website. How one can tackle all these factors?

This complexity of SEO is enough to frighten off business owners who would prefer not to waste the time and energy to manage everything. Or on the other hand, they may go the other way and start to focus on a single ranking factor. Some entrepreneurs or business owners are content with finding out about SEO and implementing a couple of fundamental SEO activities for their sites. This is a start; however, the full power and capability of SEO will never be completely realized.

Search engine optimization takes time, money and sincere efforts. The scares that SEO is excessively technical, complex, and gimmicky are common delusions among people new to SEO. The more you learn about SEO yourself, you’ll more comfortable and confident to do your own SEO or work closely with any digital marketing agency.

How Link Building Is Important For SEO

The main function of any website is to generate online leads. Most of the people in this world are using the internet services to do business. They are relying heavily on the internet services in order to find business opportunities in the new geographies. For this purpose, the website is widely used. This is the best tool to propagate your business in the new geographies.

The website is said to be influential if it has the potential to draw heavy traffic and to generate online sales. For this purpose, it is important that it should be optimized according to the guidelines of the search engines. Before discussing SEO, let me discuss how the internet marketing works. The evolution of the internet technology has made it possible for the sellers as well as the buyers to get things using this. But for this purpose, it is possible that the website selling your products should come on the top of the searches with the relevant keywords.

What is Search Engine Optimization?

It is basically the optimization of the website as per the guidelines of the search engines. Taking the website on the top of the searches is the work of the bots. These spiders look for different things on the web in order to judge the relevance of it. If they find anything missing in this, then they will penalize the website. The webs containing the things which they are looking for are placed on the top of the searches.

There are basically two types of techniques which can be used for the optimization purposes. One is the On-Page Optimization and the other one is the OFF Page Optimization.

On Page includes those activities which are performed on the website. In this, it is powered with different things like the tags, description, content, titles, etc. The optimized content is the priority of the spiders. They always look for original information related to the subject. If they find something relevant, then they will take the website on the top of the searches. If they find plagiarized or irrelevant information, then they will not take your website seriously. In the optimization, the blogs play a very crucial role. These are basically the articles containing the relevant information about the products or services. The bots take these very seriously.

Let me discuss Off Page Optimization. It is basically the link building process. In this, the content is spread across different directories in the form of blogs, articles, and other relevant information. Along with this information, the link of our own website is also shared. If the user finds the subject authentic, then it will certainly follow the link which you have left.

The sharing link at some of the domains having very high authority helps in improving the domain authority of your website. This is a very critical parameter which helps in making your website SEO friendly.