10 Quick Fix Website Optimization Tips

A lot of website optimization tips were made redundant when Google released its Panda and Penguin updates. These updates, which are still updated and released on a regular basis, are designed to help Google users to have a better searching experience when using the search engine.

The Panda update was designed to stop websites with poor quality content appearing at the top of Google’s search results. The Penguin update was developed to stop websites spamming their search results, specifically those which were buying links or getting them through link networks designed to boost their Google rankings.

But, even with website owners with the best intentions can find it challenging trying to figure out how to do search engine optimization correctly with keyword placement, keyword density, content length, related keywords, tagging images, inserting links, font decorations and so on. To simplify matters, the following 10 website optimization tips will help you to keep your website out of trouble and keep Google’s Pandas and the Penguins happy.

1. Keywords

Make sure that you have a broad variety of keywords on your content pages and posts and don’t just stuff a page full of keywords.

2. Quality Content

The more quality content you can have on your website, and the less duplication, the better.

3. A Varied Link Profile

Include a good variety of high quality links on your website with natural looking anchor text.

4. Link To A Good Selection Of Websites

Develop your website using natural mix of internal links along with links to other big authority websites.

5. Link To Websites That Google Own

Try and include links to websites that Google owns, like YouTube. It’s unlikely that Google will penalize you for showcasing some of its own websites.

6. Avoid Too Many Links Within The Content

Don’t stuff your website with loads of links within each page and post. Aim for quality links and fewer of them.

7. Unnatural Anchor Text

Avoid having the same anchor text lots of times throughout your website.

8. Quality Backlinks

Search engines look at backinks as a sign of the popularity and value of the content on a website. Focus on links from quantity websites.

9.Update Your Website regularly

Update your website regularly to maintain good search engine rankings.

10. Don’t Forget Social Media

Search engines will recognise your website more as when people view and share your content on social media sites like Facebook, Twitter and Google+.

Know the Basics That How SEO Works

SEO is widely preferred by most of the businesses to make their business progress faster and taking it to the next level. SEO stands for Search Engine Optimization which can help a business to boost traffic on their website. SpeedRankSeo is an SEO company offering an affordable solution to fulfill the need of most of the businesses.

If you have a business and you want to take it to the next level by getting more awareness in the market, then an online website and an SEO company can help. The most asked question all around is that how SEO works? Well, you can understand this by various methods. There are so many things but below mentioned are facts to give you the overview of SEO.

1. Making a Website

As your business has a foundation and the same goes for brands having outlets. They are just making your business get more visibility. But, if you are willing to get more brand awareness, then a website is definitely the suitable one. If you hire an SEO company, then it will help you with the website and maintenance work for the first thing. A well optimized website is not the major thing. Getting more traffic is the important part that you should be focusing on.

2. Backlinking

The backlinking is widely preferred by a business to boost the traffic on a website, and it can help you out in many ways. With an SEO company, you will be getting more traffic and how it works is to connect your website to other websites with more traffic. Social media presence is maintained, and you have to manage all the profiles. Most of the SEO companies will be outsourcing few things like content for backlinking pages, graphical work, website design and a few more. As everything will be done, the next thing is to optimize it properly.

3. Ranking in Google Search

SEO strategy is all about ranking in Google Search, and it is really the hardest thing for sure. A good company has a team to ensure good links and ripping off all the bad links that are making your website lag. There will be many keywords on your webpage and the more traffic you will get then the more your website will get better.

It is all about ranking, but if you are not getting much traffic, then there can be many reasons. One of the common reasons is poorly optimized web page. Even if your website has content that is copied from somewhere, then Google won’t rank it in any condition. On the other hand, you should take care of the fact that Search Engine doesn’t rank adult, gambling and such other websites that are not good for everyone.

Referral Rates Down? Try These Simple Tricks!

For a lot of companies, referral rates are a major source of new business. Referrals to your company can stem from word-of-mouth marketing or even from SEO, content marketing and social media. Your content strategy is key to giving you referral rates a boost. This is the best way to spread word about your business and potentially generate more traffic. If you haven’t already done so, it’s time to build a referral program.

Once you’ve done that, you can take the following steps into consideration.

Start Spreading the Word About Your Referral Program

You can’t expect to increase referrals if no one knows you’re even looking for them. You’d be surprised to learn what customers are willing to do if you simply ask. Of course, it’s not always that easy, but it does help. You should begin by informing your current and past customers, as well as your social media followers about your program.

SEO companies recommend dipping into your current customer base for referrals because they already have a history with your brand. They’ve purchased your products or services and if they liked it, they’re more likely to pass on the word about your company. The same goes with your online following. Social media can be a gold mine – anyone who’s following you has shown interest in your business. This means they may be willing to tell their family and friends about you.

Email marketing campaigns and social media marketing strategies are great tools for promoting referrals to companies.

Promote Referrals Before Purchases

A lot of companies focus on asking for referrals from paying customers. But in reality, you don’t need their money to get a good lead. Let people know they can refer others to your company without buying anything, and that they will still get the referral reward. Heck, this may even get them to finally commit to a purchase!

Reward the Advocate and the Friend

It’s not common for businesses to reward both the advocate and the friend they refer to the company. This is known as a two-sided incentive. Rewarding both parties will give them reasons to follow through and purchase from your business. It will also keep the referral process going – the friend of the advocate could earn double rewards by buying from you and then referring another friend to your organization.

Make Your Incentives Compelling

One way to pull this off is to make your incentives very enticing. Some opt to give the friend of the advocate a bigger reward, so they’ll follow through with their purchase. This also makes the referrer feel as though they’re looking out for their best buds. The incentives you offer could be a 50 percent discount on the purchase, a free product or service or something entirely different. Test out different offers to see what works the best. An SEO company can help you determine the incentives to offer and how to market them.

Make Your Referral Program Front and Center

You can do this by featuring it on your main website and on all of your social media profiles. Let it be known that you’re offering great rewards for referrals. The more people that see it, the better your referral rates will be. People today are always looking for deals and to share their experiences with brands. An SEO professional can help your company by designing the ads for your referral program. The more visible and prominent your ads are, the more likely they will be seen.