10 Quick Fix Website Optimization Tips

A lot of website optimization tips were made redundant when Google released its Panda and Penguin updates. These updates, which are still updated and released on a regular basis, are designed to help Google users to have a better searching experience when using the search engine.

The Panda update was designed to stop websites with poor quality content appearing at the top of Google’s search results. The Penguin update was developed to stop websites spamming their search results, specifically those which were buying links or getting them through link networks designed to boost their Google rankings.

But, even with website owners with the best intentions can find it challenging trying to figure out how to do search engine optimization correctly with keyword placement, keyword density, content length, related keywords, tagging images, inserting links, font decorations and so on. To simplify matters, the following 10 website optimization tips will help you to keep your website out of trouble and keep Google’s Pandas and the Penguins happy.

1. Keywords

Make sure that you have a broad variety of keywords on your content pages and posts and don’t just stuff a page full of keywords.

2. Quality Content

The more quality content you can have on your website, and the less duplication, the better.

3. A Varied Link Profile

Include a good variety of high quality links on your website with natural looking anchor text.

4. Link To A Good Selection Of Websites

Develop your website using natural mix of internal links along with links to other big authority websites.

5. Link To Websites That Google Own

Try and include links to websites that Google owns, like YouTube. It’s unlikely that Google will penalize you for showcasing some of its own websites.

6. Avoid Too Many Links Within The Content

Don’t stuff your website with loads of links within each page and post. Aim for quality links and fewer of them.

7. Unnatural Anchor Text

Avoid having the same anchor text lots of times throughout your website.

8. Quality Backlinks

Search engines look at backinks as a sign of the popularity and value of the content on a website. Focus on links from quantity websites.

9.Update Your Website regularly

Update your website regularly to maintain good search engine rankings.

10. Don’t Forget Social Media

Search engines will recognise your website more as when people view and share your content on social media sites like Facebook, Twitter and Google+.

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How Link Building Is Important For SEO

The main function of any website is to generate online leads. Most of the people in this world are using the internet services to do business. They are relying heavily on the internet services in order to find business opportunities in the new geographies. For this purpose, the website is widely used. This is the best tool to propagate your business in the new geographies.

The website is said to be influential if it has the potential to draw heavy traffic and to generate online sales. For this purpose, it is important that it should be optimized according to the guidelines of the search engines. Before discussing SEO, let me discuss how the internet marketing works. The evolution of the internet technology has made it possible for the sellers as well as the buyers to get things using this. But for this purpose, it is possible that the website selling your products should come on the top of the searches with the relevant keywords.

What is Search Engine Optimization?

It is basically the optimization of the website as per the guidelines of the search engines. Taking the website on the top of the searches is the work of the bots. These spiders look for different things on the web in order to judge the relevance of it. If they find anything missing in this, then they will penalize the website. The webs containing the things which they are looking for are placed on the top of the searches.

There are basically two types of techniques which can be used for the optimization purposes. One is the On-Page Optimization and the other one is the OFF Page Optimization.

On Page includes those activities which are performed on the website. In this, it is powered with different things like the tags, description, content, titles, etc. The optimized content is the priority of the spiders. They always look for original information related to the subject. If they find something relevant, then they will take the website on the top of the searches. If they find plagiarized or irrelevant information, then they will not take your website seriously. In the optimization, the blogs play a very crucial role. These are basically the articles containing the relevant information about the products or services. The bots take these very seriously.

Let me discuss Off Page Optimization. It is basically the link building process. In this, the content is spread across different directories in the form of blogs, articles, and other relevant information. Along with this information, the link of our own website is also shared. If the user finds the subject authentic, then it will certainly follow the link which you have left.

The sharing link at some of the domains having very high authority helps in improving the domain authority of your website. This is a very critical parameter which helps in making your website SEO friendly.