10 Quick Fix Website Optimization Tips

A lot of website optimization tips were made redundant when Google released its Panda and Penguin updates. These updates, which are still updated and released on a regular basis, are designed to help Google users to have a better searching experience when using the search engine.

The Panda update was designed to stop websites with poor quality content appearing at the top of Google’s search results. The Penguin update was developed to stop websites spamming their search results, specifically those which were buying links or getting them through link networks designed to boost their Google rankings.

But, even with website owners with the best intentions can find it challenging trying to figure out how to do search engine optimization correctly with keyword placement, keyword density, content length, related keywords, tagging images, inserting links, font decorations and so on. To simplify matters, the following 10 website optimization tips will help you to keep your website out of trouble and keep Google’s Pandas and the Penguins happy.

1. Keywords

Make sure that you have a broad variety of keywords on your content pages and posts and don’t just stuff a page full of keywords.

2. Quality Content

The more quality content you can have on your website, and the less duplication, the better.

3. A Varied Link Profile

Include a good variety of high quality links on your website with natural looking anchor text.

4. Link To A Good Selection Of Websites

Develop your website using natural mix of internal links along with links to other big authority websites.

5. Link To Websites That Google Own

Try and include links to websites that Google owns, like YouTube. It’s unlikely that Google will penalize you for showcasing some of its own websites.

6. Avoid Too Many Links Within The Content

Don’t stuff your website with loads of links within each page and post. Aim for quality links and fewer of them.

7. Unnatural Anchor Text

Avoid having the same anchor text lots of times throughout your website.

8. Quality Backlinks

Search engines look at backinks as a sign of the popularity and value of the content on a website. Focus on links from quantity websites.

9.Update Your Website regularly

Update your website regularly to maintain good search engine rankings.

10. Don’t Forget Social Media

Search engines will recognise your website more as when people view and share your content on social media sites like Facebook, Twitter and Google+.

Top Five Keywords Research Tools

SEO or search engine optimization is all about keyword research and finding the optimum keywords to get search engines to place your web pages in front of your potential customers. Assuming you have a quality product and are giving quality content to those who subsequently visit your site, then by following this quick guide you should be able to start finding the best ways to find the keywords that are critical to succeed with your website.

There are two main two types of keyword research tool that can help with your overall web strategy that uses the seed keywords to find profitable keywords and the competitor based keyword research which finds proven keywords from other similar sites to drive your traffic.

The five best tools for SEO are below:

The Google Keyword Planner tool is the first on the list because it is one of the best and most commonly used keyword research tools available. One of the main reasons it’s so popular is that it is free and also, it is directly integrated with Google AdWords.

You can create your AdWords Account for free and then start using this Google Keyword Planner Research Tool which has all the information on Google the largest search engine.

This is the best for people who are just starting out and the early stages of your SEO on your website.

Semrush is the number 2 choice as it is the easiest keyword research engine for bloggers. You place in your or your competitor’s URL and it will give you all the ranking keywords for that site.

It will give details on the traffic stats, search engine reports, AdSense CPC and many other details to help you manage your SEO campaign. Semrush is offering a 14 day completely free trial.

Ahrefs Keyword Explorer tool is number 3, it is one of the most popular keyword tools and uses clickstream data to show how many clicks you can get from a given keyword on the search engine. Many key words have a large amount of traffic but few clicks. It is possible to create a keyword list directly from Ahrefs dashboard with a trial of 7 days for $7 it is great value.

Long TailPro is at number four, being another very popular keyword tool. This paid tool is great for niche sites and features an amazing and very detailed keyword analysis feature as well as a competition checker which will help you to choose the right keywords to drive high quality traffic to your web page. They are also offering a $30 discount.

KW finder is number 5. This tool is totally dedicated to keyword research. Although they are very new they are one of the fastest growing SEO tool companies, mainly because they help you find the right keywords that will drive highly targeted traffic to your site. It uses a question based keyword research option to help you find long tailed keywords quickly that are related to problem solving. This type of problem solving content helps to bring quality, targeted traffic to your site and increase click rates and conversions.

Digital Marketing Training in Mohali

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